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...with all-activity vehicle


By MARK RECHTIN | Automotive News

LOS ANGELES -- Fuji Heavy Industries Ltd. is studying whether to extend its Subaru Impreza lineup with an all-activity vehicle.

The vehicle could have the off-road capability of the Forester sport wagon but would stretch the Impreza platform to have the packaging of a small minivan or five-door wagon. Executives cautioned that the idea is still in the study phase.

"We are looking at whether we should sustain the Impreza's current strategy for the future or find another direction," said Hisashi Miyazaki, general manager of Subaru's product and portfolio planning division, during an interview here.

Such a vehicle would be an addition to the existing Impreza sedan and wagon, not a replacement for any vehicle, he said. It would account for incremental sales.

The soonest such a vehicle could arrive in Subaru dealerships would be 2005, Miyazaki said.

One impediment is money. While Honda and Toyota have the funds to develop different body shells for regional markets, Subaru does not. It would need to develop a world car crossover vehicle for the project to make business sense, Miyazaki said.

That could be difficult to develop, given the distinct design and packaging tastes of Americans.

"For Europe and Japan, a two-box vehicle sells, whereas a three-box design is easier to sell in America," Miyazaki said.

"But is it body style or performance that sells? If we sell a two-box with good performance, would Americans buy it?"

American families fleeing urban centers for the suburbs helped trigger the SUV craze, Miyazaki theorized. But with younger Americans embracing the big city once again, there may be a way to court the youth market with a rugged small vehicle with good packaging, he said.

The Impreza crossover would be a different vehicle from the sport wagon that was to be developed jointly by Subaru and General Motors, a project GM has abandoned. Should Subaru continue that vehicle alone, it would come from a platform larger than the Impreza.


Gabriel,
2001 CL Type S
2001 Lexus RX300 Silversport
 

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<blockquote id="quote"><font size="1" face="Verdana, Arial, Helvetica" id="quote">quote:<hr height="1" noshade id="quote">Originally posted by dejavu106

What's with all the companies and "ALL ACTIVITY VEHICLE"S?
<hr height="1" noshade id="quote"></blockquote id="quote"></font id="quote">

[:)]

Gabriel,
2001 CL Type S
2001 Lexus RX300 Silversport
 
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