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By kak



Ford Motor Company [NYSE: F] announced today at the New York Auto Show that it will follow the introduction of four all-new cars in 2004 with a new mid-size sedan in 2005 - the 2006 Ford Futura - as part of a comprehensive revitalization of the Ford brand’s car line up. "We have an incredible array of new products coming next year - a freshened Focus, the Five Hundred, the Freestyle, the Ford GT and the all-new Mustang. But Ford’s product-led revitalization - and the resurgence of our car business - will not end there," says Steve Lyons, president of Ford Division. "We’re applying every lesson we have learned about vehicle interior design, packaging, driving dynamics and powertrain performance while adding a dose of design edge from the Ford 427 concept to create the new Ford Futura."

· All-new Ford Futura slots between Focus and Five Hundred in the Ford showroom
· Cutting-edge design combined with breakthrough interior spaciousness
· All-new powertrain lineup, including Ford’s next hybrid vehicle
· New car showroom will fuel market share gains and business structure improvements
· Futura’s architecture will spawn as many as 10 new products and 800,000 units of volume across Ford, Lincoln and Mercury ranges within the next three years

The Futura will be aimed squarely at the heart of the mid-size car market, where sedans like the Honda Accord have achieved considerable success. But the Futura has an all-American design - and is unmistakably a Ford car. It will boast world-class I-4 and V-6 engines and will come with a range of fuel efficient, modern transmissions, including manual, automatic and a continuously variable transmission (CVT) and many other best-in-class features.

Futura also will become Ford’s second full hybrid vehicle.

The Ford Futura, Five Hundred and Freestyle are among the 65 new products Ford, Lincoln and Mercury will introduce in North America during the next five years. The Futura is built on a new vehicle architecture that will form the basis for up to 10 new products and 800,000 units of volume across all three brands within the next three years.

Unmistakably American

The Futura is designed to be immediately recognizable as an American car - and a Ford. It takes design inspiration and cues from the critically acclaimed Ford 427 concept car that is currently touring North American auto shows.

The Futura’s profile is clean, smooth and unfettered by extraneous detail. The production Futura will borrow the vertical and linear front fascia from the 427 concept car, replete with its powerful thick bent bar grille inspired by some of Ford’s landmark sedans from the 1960s.

"The Futura has been conceived to pull at consumers’ heartstrings, not their purse strings," says J Mays, vice president, Design, Ford Motor Company. "Futura will be that rare mid-size sedan that oozes style but doesn’t sacrifice roominess, comfort, trunk space - or affordability."

Optimizing space for five passengers and all of the things people travel with - from water bottles to compact discs - was a priority for the Futura design team.

The Futura’s interior will benefit from an unrelenting commitment to vehicle interior leadership. In fact, Ford has tripled its investment in interior design and development for Ford, Lincoln and Mercury vehicles during the past few years, which is already evident in the Lincoln Navigator and Aviator, the 2004 Ford F-150 and the Ford Freestar and Mercury Monterey minivans.

World-Class Powertrains - Including Ford’s Second HEV

The Futura also will benefit from the massive investment Ford has made to develop powerful but lightweight and fuel-efficient engines and fuel-economy-boosting transmissions.

"Futura will offer a world-class powertrain for the economy-minded consumer, the enthusiast and the environmentally committed driver," says David Szczupak, vice president, Powertrain Operations.

An all-aluminum 2.3-liter four-cylinder engine based on Ford’s new global I-4 engine architecture will be standard. It will be fitted with a counter-rotating balance shaft for smoothness, and it will feature four valves per cylinder and variable intake valve timing (VVT) for good low-end torque, strong high-end power, improved fuel economy and low emissions. This engine weighs approximately 40 pounds less than Ford’s current Zetec 2.0-liter I-4 engine.

Four-cylinder power will be a key to Futura’s success:

· Today’s mid-size car segment leaders sell from 50 to 80 percent of their volume with four-cylinder engines
· Approximately 25 percent of small-car buyers migrate to mid-size cars, and more than three-quarters of them purchase a four-cylinder model

The performance of Futura’s four-cylinder engine will be significantly enhanced by modern, fuel efficient transmissions, while Futura’s optional 3.0-liter Duratec V-6 engine will raise the performance bar even higher.

An additional Futura powerplant - which will be introduced after the 4- and 6-cylinder models enter production - will be the hybrid electric powertrain developed first for the Ford Escape Hybrid.

The Futura Hybrid, like the Escape Hybrid, mates a 2.3-liter I-4 gasoline engine with a 65-kilowatt electric motor. As a full hybrid, it will have the capability to run on full-battery power, the gas engine alone or gas and battery together. Full hybrids dramatically improve fuel economy and reduce emissions in city driving - particularly in "stop and go" traffic by shutting down the gasoline engine and running on battery power alone.

The gasoline engine starts on demand when the driver requires more acceleration. The gas engine also is used for steady-state highway cruising. The battery is recharged using regenerative braking. Performance will approach the level of the Duratec V-6, but with fuel economy better than a similarly sized four-cylinder car.

Car Resurgence

The launch of Ford’s new car showroom will help drive important improvements to the brand’s overall business structure.

"We’re making full use of the best technologies and components available across Ford Motor Company, including vehicle architectures, engines, transmissions and safety equipment. That’s smart investing - both financially and for quality," says Phil Martens, vice president, Product Creation, North America.

The Futura’s architecture, for example, was developed from a modified Mazda6 design. The Five Hundred and Freestyle also share a common vehicle architecture. All three products use engine architectures proven across a wide range of Ford, Lincoln, Mercury and Mazda products.

On the manufacturing side, Ford will use flexible manufacturing at the Chicago Assembly Plant to tailor production of Five Hundred and Freestyle to exactly line up with consumer demand.

Manufacturing plans for Futura will be announced at a later date.

Another area where Ford expects significant improvement is in car market share, even though the annual production of each individual new nameplate by itself will be well below the average production of the Taurus, the brand’s sole entry in the mid-size segment today.

"We’re eager to show that Ford - the leader in SUVs and pickup trucks - can field a full range of car products that are the equal of any competitor in the world," says Lyons. "The combined volume of Futura, Five Hundred and Freestyle will exceed that of Taurus alone, and the mix of sales will be heavily concentrated on retail consumers. This will help enhance our brand image in the car market, improve our residual values and reduce incentive spending."

With 10 new products and 800,000 units of volume within the next three years, the Futura platform will bring a whole new family of products to Ford, Lincoln and Mercury showrooms.

"With Futura slotted between Focus and Five Hundred in our showrooms, we will have a very orderly, logical progression in price, cabin volume and overall size from the bottom of our car range to the top," Lyons says. "The Freestyle crossover will complement these traditional cars by attracting customers looking to blend SUV attributes like all-wheel drive with three rows of seating and the driving dynamics of a car."

Gabriel,
2001 CL Type S
2001 Lexus RX300 Silversport
 

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Looks kind of like an Audi. Not bad, but I'm sure it will look cheap and crappy in person...
 
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