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Design is everywhere in luxury consumption under atmosphere of exquisite lifestyle. We introduce readers full of life fun, art sense design, also the designers.
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women ( abercrombie men,abercrombie women)that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective? People to beautiful in the mood for know or the subconscious pursue, the pleasant impression of the business advertisement pounds at to influence consumer directly to the merchandise to purchase.As The second one is "touch of esthetic sense", which means that a dealer can create association of demand according to consumer's psychology, and solicit consume impulse.
Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customers attention. Its human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guys attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs.
However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand boycotts that affect sales and damage brand reputation. abercrombie and fitch , abercrombie and fitch uk have been involved in several scandals, the latest from their most recent catalog entitled XXX Wet, Hot Summer Fun. On April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning abercrombies advertising tactics. This resolution, backed by several nonprofit organizations, suggests citizens and shareholders boycott abercrombie clothings products and to take a stand against the companys marketing strategies. Although sexy images in catalogs are not at all uncommon, XXX Wet, Hot Summer Fun featured naked boys and girls frolicking in natural settings. Not quite appropriate for an apparel catalog targeted at teenagers.
Sex in advertising has stirred controversy for many years, an advertiser must be careful when incorporating it in a campaign. Great advertisers consider not only the attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers. Studies show that the attractiveness of the endorsing model provokes positive responses. Nudity and graphic erotic content, while still increasing consumers attention, doesnt really generate positive feelings among viewers. In other words, advertisers must be careful to avoid the cheap shot, which may negatively affect a brands image.
To avoid that, the sexual content in advertising must be appropriate to the product category and have a proper underlying message. In 2000, Heineken launched the Its All About the Beer campaign. One spot, called The Premature Pour, shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002. However, Steve Davis (VP of marketing in Heineken USA), claims that, Provocative is a very good place to be, as long as were not inflammatory. But the spots also work for a different reason. From the tag line to the plot, they are about a desire for Heineken. Our ads make the beer the hero.
Sex sells, yes, but only when used in good taste. As marketers we must think not only in getting customers attention for the short term, but also in building a brand reputation that will yield long-term results.
Because of the success of this brand it was expanded its business internationally all over the world. abercrombie outlet offer timeless and stylish casual wear that holds luxury and affordability. It is true that not all people can afford to buy the brand, but the company is giving discounted coupons to reach out to other people worldwide. You do not have to wait for the price of the clothes to go down just to buy the best Abercrombie apparel that you want in the abercrombie store.
You have to know where you can get discount coupons and special promos that can give you the privilege to buy Abercrombie apparels in a very low price. These items are not replicated and it is 100% original. Abercrombie Fitch outlet store post latest items that are on sale on their website---abercrombie online, so people will get the chance to acquire this special offer. It will be very easy for you to shop abercrombie accessories that you like without the need to spend all your savings. This is one way of thanking people who have supported the brand for years.
Aesthetics is a subjective feeling; a different background consumer often have different aesthetic experience, thus forming a different life style, then its impact on consumer behavior.
============Display dignity and luxury, show honor and fashion.======
Does Your Watch Keep Time with Fashion or Function?
If you haven't lived under a rock for the past few decades, then you surely know that Rolex stands for luxurious precision timekeeping, and you know that Timex is the premier name in inexpensive, reliable timekeeping. The vast area between the two, however, offers the widest selection of watches-in terms of function, fashion and price.
We're all creatures of habit, and if one watch has served us well for years, it's natural that we gravitate toward the same brand and design each time we purchase a new watch. If you'd like to adorn your wrist with a different type of watch, perhaps a Swiss-quartz or high-fashion watch, we offer you a cheat sheet below, to help you get up to speed quickly with the many offerings available today.
If you've always thought of a watch as a functional necessity, you might add a few fashionable watches to your collection of watches and bracelets. If you've always worn high-fashion watches, consider adding an elegant watch to your collection, perhaps one with a golden mesh band. Whatever your requirements for timekeeping and your sense of fashion, you'll find a watch to suit your needs.
Impress Your Colleagues Watches
In the exclusive $5000-$2,000,000 range, you'll find a variety of luxury watches with names that escape the average man or woman on the street, and you won't find any of these online. Does Vacheron Constantin or Blancpain ring a bell?
Perception is everything, and a genuine Rolex brands you a person of discerning taste. If you live in New York City, you might be surprised to learn that you can buy a Rolex from a bona fide jeweler, most likely in the 10021 zip code. Forget all the hype about Rolex watches: people buy them for one reason. They are the most recognized status symbols in watcheseveryone has heard of a Rolex, and a diamond and gold Rolex remains out of most everyone's price range.
Rolex watches are the most popular, and ownership is not a requirement for popularity. It might surprise you to learn that Rolex watches are not THE most accurate. It is unlikely that they take a year to make, and their resale value is of little importance to their buyers. Ah, Madison Avenue strikes again. Still, a Rolex watch is a fine watch and an investment in time. Give me status; give me a Rolex.
If you're a mere mortal with a penchant for arriving at your destination in style at the prescribed time (perhaps your job depends upon it), your idea of a good watch probably resides in the $100-500 range, and maybe even toward the lower end of that scale. You know the names Seiko, Swiss Army, Pulsar, and Citizenjust to name a few. The brands available in this price range offer a wide selection of choices ranging from simple and elegant leather bands, to mesh and link bands. You'll find analog and digital displays, timers, calendar displays, water-resistance, etc. in this price range. In fact, this price range offers the widest variety in terms of elegance, precision time keeping, and fashion choices. You can select from a number of watches using Swiss-quartz movements in this price range.
For the Fun of it
You'll find everything from designer-of-the-moment watches to household names such as Swatch and Fossil in the below-$100 range. The Fossil collections feature casual and dress watches in a dizzying array of choices, and provide dependable service as well. Fossil offers a lot of bang for the buckfashion, dependability, variety.
Starting at $40, Swatch offers the most in up-to-the-minute throwaway watch fashion. The company began late in the 20th century as a consortium of Swiss watchmakers and worldwide graphical designers with one goal: to resurrect the analog watch. Swatch has come a long way since those days, and one of their newer creations, the Skin Diamond watch, can set you back a cool $2000. Of course, you won't run into yourself coming and going if you sport this new status symbol. The rest of us can settle with wearing our moods on our wrists.
And, last but certainly not leastdepending on your current agethis category satisfies the Abercrombie-and-Fitch, Top 40 crowd with an assortment of watches from the king of the teen designers, Tommy Hilfiger himself.
Whatever your pleasure in marking time, find it, get it, own it, wear it. Mere mortals like us can browse and purchase the watches of our choice right hereonline.
This can reveal your identity of nobility , you consider?
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