no surprise. ford is the most boring car company out there. they've been doing way too much refreshing and not enough redesigning. for instance, three of their traditional bread winners are still produced on 1990's platforms! the ranger pickup is on a 15 year old platform. aside from about 6 different headlight and tail light changes, it's the same as an early 90's ranger. the econo-van's platform is even older. and the superduty is once again just a refresh for 08.
they drove the taurus so far into the ground that only municipalities were purchasing them... so what do they do? swap the taurus nameplate onto the underselling ford five hundred... brilliant!
they've relied on truck and SUV sales for way too long and they seem to have the 'if it's not broke, don't fix it' mentality as far as designs go. this was bound to happen.
no surprise. ford is the most boring car company out there. they've been doing way too much refreshing and not enough redesigning. for instance, three of their traditional bread winners are still produced on 1990's platforms! the ranger pickup is on a 15 year old platform. aside from about 6 different headlight and tail light changes, it's the same as an early 90's ranger. the econo-van's platform is even older. and the superduty is once again just a refresh for 08.
they drove the taurus so far into the ground that only municipalities were purchasing them... so what do they do? swap the taurus nameplate onto the underselling ford five hundred... brilliant!
they've relied on truck and SUV sales for way too long and they seem to have the 'if it's not broke, don't fix it' mentality as far as designs go. this was bound to happen.
didnt they change the ford five hundred back to the taurus?
The Ranger is finally getting replaced, can't remember the model year its supposed to drop as though. It's supposed to stay a true compact/light duty truck. Then the F100 is being brought back as model inbetween the Ranger and F150.
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Everyone is finally equal. No one is smarter than anyone else. No one is stronger than anyone else. No one is better. Everyone is worse.
i've been seeing the new ranger in magazines for years. let's hope it's replaced for the 09 model year. i can't imagine the average dealership sells even 1 a month... it's so old!
^^^Brutal write down. At least these guys are taking the hit early and not trying to play funny money like Enron. I wonder if this write down will be used to help hammer the Union and justify major layoffs.
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Now I'm just laid bad - G35Princess
R.I.P. MBC
Ford's historic loss
