Help with my new business

[ryno]

Thanks for all the good advice. We are going to get them replace number 1's graphic with number 2's, change the color of his shirt and make his face a little less cartoonish (maybe more of a side view or his face too).

[jayelleseven]

depends on ur location and who u primarily wanna appeal 2. I say come up with more and more, if possible. Overall, number one is most "comforting" what i think "Friend In Need" should convey most prominently-- this from a transfer student to a UC school that will major in Ecomics =)

[kloh]

First, let me caveat that design is extremely subjective, so I'm simply providing my own personal POV here. Now that I got that out of the way, time for me to be obnoxious...Sorry, but I don't like any of them. Any designer who offers "unlimited revisions" is a joke.

However, I would like to provide some constructive criticism. Good logos are generally simple. #1 is the best typographically, but way too complex (good eye, bean). If the illustrations can be simplified, it might be able to be turned into a halfway decent logo.

I don't care for the type selections on #2 and #3. They're too casual. I'm sure a bunch of you will say, "but casual makes it more accessible and friendly" to which I would agree, but your designer chose two typefaces that clash in #2 and went so lowbrow on #3 that it doesn't feel professional -- like a real, trustworthy company. The typeface on #3 MIGHT be salvageable, but they're going to need to seriously work on the rest of the logo to bring it up a notch.

Which brings me to the illustrations. They aren't any good. (I know, I'm being harsh and overly critical here, but I can't help it. You asked for opinions, so I'm giving it). #1 looks like clip art. #2 looks like a 12-year-old drew it, and #3, while being the best of the lot, still lacks any true artistry.

Your logo is a reflection of your company and you. And in my personal opinion, these make you look like an amateur. Before you get all bent out of shape from my comments, let me clarify a point. I'm not saying you won't be good at your new business, but a logo is oftentimes a prospective client's first impression of your company. And you won't be able to explain to them how good your services are if they immediately think you're small potatoes and move right past you to the next guy.

Having said all that... a lot of people could care less about good design, and won't read into your logo as much as I just did. So, in all likelihood, if you used any of these logos, you could be just fine, and your business can thrive. I will say though, a better logo could open opportunities that may not otherwise exist for you, client-wise.

/designnerd obnoxiousness


I hope I was helpful. If not, perhaps this will be: The concept of #3 provides you with the most opportunity to make a unique, graphically-pleasing logo with the shape of the arms holding the two pets. Ask your designer to explore this idea further, perhaps converting the animal shapes into negative space knocked out of the woman's body, and simplify the drawing. A good designer/illustrator can take that idea and make it work.

I leave you with one last thought: Mixing and matching is usually a bad idea.