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Old 12-27-2007, 06:04 AM   #1 (permalink)
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Default why the 335i wins sales.

Here's something I just noticed that I am sure anyone comparison shopping has already realized... though it took me so long to see this because I personally wouldn't buy either one.

I was driving out of the Target parking lot last night and I spot a bright blue 335i parked at the end of the lot with a really clean looking lip kit on it and some nice BMW mesh (bbs style) wheels. It got me to thinking about options, I had noticed there's not too much choice on the G37. So I went to build a 335 online and wow... 14 paint color options, 7 interior color options, 4 trim material options and 6 different wheel choices!? I think the G37 has something like 6 paint colors, black or tan interior, wood or brushed aluminum trim and only the one set of wheels available.

Preference, taste, performance and price aside. When it comes down to G37 compared to 335i, the bimmer wins out because of options.
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Old 12-27-2007, 08:36 AM   #2 (permalink)
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Here's something I just noticed that I am sure anyone comparison shopping has already realized... though it took me so long to see this because I personally wouldn't buy either one.

I was driving out of the Target parking lot last night and I spot a bright blue 335i parked at the end of the lot with a really clean looking lip kit on it and some nice BMW mesh (bbs style) wheels. It got me to thinking about options, I had noticed there's not too much choice on the G37. So I went to build a 335 online and wow... 14 paint color options, 7 interior color options, 4 trim material options and 6 different wheel choices!? I think the G37 has something like 6 paint colors, black or tan interior, wood or brushed aluminum trim and only the one set of wheels available.

Preference, taste, performance and price aside. When it comes down to G37 compared to 335i, the bimmer wins out because of options.
You also get a base engin 3 series that will outperform the old M3 for 45k.
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Old 12-27-2007, 08:54 AM   #3 (permalink)
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true and on that same thought, you have several engine choices throughout the 3 series line up, something i have always said the japs will HAVE to start doing in order to compete. the skyline is offered with atleast 3 different engines in Japan... though none but the 350GT are worth a crap, it actually might help sales who knows.
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Old 12-27-2007, 01:08 PM   #4 (permalink)
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i think compared to the G37 the BMW offers a fatter tq curve and that 'badge appeal' that so many people are likened to. the wider option range is definately nice. i think with a PROPER sport package option and lsd option however i would be a 335i owner right now. plus past and recent torubles with the car reported on mags and forums alike have made me wary.

i'm not ssure about infiniti offering lower class engines on it's line up...that could eat at it's nissan line-up that are already at marked price ranges. the Infiniti Gs are already low at 32K-36K.
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Old 12-27-2007, 01:10 PM   #5 (permalink)
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Here's something I just noticed that I am sure anyone comparison shopping has already realized... though it took me so long to see this because I personally wouldn't buy either one.

I was driving out of the Target parking lot last night and I spot a bright blue 335i parked at the end of the lot with a really clean looking lip kit on it and some nice BMW mesh (bbs style) wheels. It got me to thinking about options, I had noticed there's not too much choice on the G37. So I went to build a 335 online and wow... 14 paint color options, 7 interior color options, 4 trim material options and 6 different wheel choices!? I think the G37 has something like 6 paint colors, black or tan interior, wood or brushed aluminum trim and only the one set of wheels available.

Preference, taste, performance and price aside. When it comes down to G37 compared to 335i, the bimmer wins out because of options.

...........all of which allows BMW to rape you in more ways than Nissan can. Come on who buys all the oem stuff? Why pay the premium?
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Old 12-27-2007, 02:03 PM   #6 (permalink)
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...........all of which allows BMW to rape you in more ways than Nissan can. Come on who buys all the oem stuff? Why pay the premium?
well on the paint and interior choices, some of them cost a bit extra - as in $300.00 or so. not a huge deal. the trim is your choice, pick from the 4 at no charge for any. the wheels yah, and the aero kit. but as far as who buys it and pays the premium? lots of folks do. it's a luxury car, not a Hyundai Elantra. I am guessing BMW has had loads of success with the options, which is why they offer so many.
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Old 12-27-2007, 02:13 PM   #7 (permalink)
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I was shocked to read recently on a popular mag that the 328i, yes the 328i, beat the new CTS, G35S sedan and a couple of other sdeans. I would have never thought that it could, but it did.

Also, I know that people, including myself, think the base 328i motor (230hp 6L) is weak but it really wasn't all that far behind the power king (G35S sedan). 5.5 sec. to 60 for the G35S sedan and 6.1 for the 328i. High 13 1/4 for the G35S and 14.1 for the 328i. I guess this is the "real" reason the Germans are still winning the war.
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Old 12-27-2007, 02:24 PM   #8 (permalink)
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well on the paint and interior choices, some of them cost a bit extra - as in $300.00 or so. not a huge deal. the trim is your choice, pick from the 4 at no charge for any. the wheels yah, and the aero kit. but as far as who buys it and pays the premium? lots of folks do. it's a luxury car, not a Hyundai Elantra. I am guessing BMW has had loads of success with the options, which is why they offer so many.
You see it's morons like these guys that make dealers willing to jack up the price on stuff. WTF, those douchebags are making it worse for the rest of us.

As far as the options being available yes it's good, but ultimately unless they sell like hotcakes all that cost is passed back to the consumer, it's not easy to run so many different options.

Keep in mind that consolidation of lines, parts, and options is how Carlos Ghosn helped Nissan become profitable again.
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Old 12-27-2007, 02:29 PM   #9 (permalink)
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In Europe and Asia they don't have huge dealerships like we do here. Their dealers are like in an office space with maybe 5 cars. You basically custom order "every" car. All options are available seperately. Meaning you can pick and choose every single option. This means that you don't get stuck with all the stuff in say a premium or sports package. I really like their system. Of course, you don't get to drive home that day, but I can wait for the "exact" car I want for a few weeks.
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Old 12-27-2007, 03:04 PM   #10 (permalink)
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I was shocked to read recently on a popular mag that the 328i, yes the 328i, beat the new CTS, G35S sedan and a couple of other sdeans. I would have never thought that it could, but it did.

Also, I know that people, including myself, think the base 328i motor (230hp 6L) is weak but it really wasn't all that far behind the power king (G35S sedan). 5.5 sec. to 60 for the G35S sedan and 6.1 for the 328i. High 13 1/4 for the G35S and 14.1 for the 328i. I guess this is the "real" reason the Germans are still winning the war.
Car and Driver?

strange how reviews go. 0-60-1/4 mile times and performance meant nothing with the G35S and 328i comparo to bimmer guys that called it a fair comparo yet the motor trend 335i vs G37S comparo (with almost the same variences) was spat at by the same people.

i think a lot of mag reviews are taken as gospel truth. the 328i also beat out the IS350 on another mag (road and track or Driver) but it wasn't because of performance...but because of 'fun factor'. what??? 'fun factor'?? that's about as intangible as it gets.

btw-i've driven the 328i and G35S and the G35S was definately more fun to drive. again this is my review. which in the grand scheme of things hold as much value as a car mag...it's all opinion.
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Old 12-27-2007, 03:33 PM   #11 (permalink)
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Of course, much of any review is subjective, but if we can't give creedance to the opinions of professionals who do we put it in? On yours and mine? Or everyone else's? When I go to see a doctor I tend to listen to his/her opinion. Same goes for a mechanic and many other professionals.

I do get your point though, but let's not be too quick to dismiss the opinions of professionals. In an age where so many people take to gospel of what they see on web site's and blog's you have to draw a line between a person who earns his/her living from what they do as a profession. Sure they don't know everything, but I'm sure they know more than most, when that's what they do everyday.
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Old 12-27-2007, 03:53 PM   #12 (permalink)
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Of course, much of any review is subjective, but if we can't give creedance to the opinions of professionals who do we put it in? On yours and mine? Or everyone else's? When I go to see a doctor I tend to listen to his/her opinion. Same goes for a mechanic and many other professionals.

I do get your point though, but let's not be too quick to dismiss the opinions of professionals. In an age where so many people take to gospel of what they see on web site's and blog's you have to draw a line between a person who earns his/her living from what they do as a profession. Sure they don't know everything, but I'm sure they know more than most, when that's what they do everyday.
i conceede they are professional journalists but i think the individuals' test drive is what should count and should be given creedance to. i see car mags as fun and informative in that they give information about the car's specs as well as the writer's opinionated flair. but i feel my deciding factor of what car trumps over another is left on my own (and a salesman's willingness to let me be free...lol).

of course i would take an auto journalists opinion over a random noob on the web asking about hp gains in fuel additives. my point is as impartial as they try to be, they are human too where their heart strings are pulled by certain cars...and in that respect their opinions should only be taken as that...just opinions.
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Old 12-27-2007, 04:13 PM   #13 (permalink)
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In Europe and Asia they don't have huge dealerships like we do here. Their dealers are like in an office space with maybe 5 cars. You basically custom order "every" car. All options are available seperately. Meaning you can pick and choose every single option. This means that you don't get stuck with all the stuff in say a premium or sports package. I really like their system. Of course, you don't get to drive home that day, but I can wait for the "exact" car I want for a few weeks.
I'm surprised it's only several weeks. Unless you have buying power, I wouldn't be surprised if it was more like several months.
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Old 12-27-2007, 04:15 PM   #14 (permalink)
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Of course, much of any review is subjective, but if we can't give creedance to the opinions of professionals who do we put it in? On yours and mine? Or everyone else's? When I go to see a doctor I tend to listen to his/her opinion. Same goes for a mechanic and many other professionals.

I do get your point though, but let's not be too quick to dismiss the opinions of professionals. In an age where so many people take to gospel of what they see on web site's and blog's you have to draw a line between a person who earns his/her living from what they do as a profession. Sure they don't know everything, but I'm sure they know more than most, when that's what they do everyday.
Like with medical opinions of great importance it is always good to seek a separate opinion. In the end you need to take that leap of faith based on the information all have given to you.

BTW yes those car mag guys do see and hear a lot more than us, but guys like Sam Mitani (R&T) are friggen nuts. When someone says the RX-8 is the best looking car to ever come out of Japan, you know some BS is up.
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Old 12-27-2007, 04:20 PM   #15 (permalink)
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You see it's morons like these guys that make dealers willing to jack up the price on stuff. WTF, those douchebags are making it worse for the rest of us.
and yet it comes with the territory on a luxury brand. after all, the 3 series is not truly twice the car of say, a honda accord EX - though the price tag begs to differ. with cars it seems the more you spend the less you get dollar for dollar. much like the law of diminishing returns.
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As far as the options being available yes it's good, but ultimately unless they sell like hotcakes all that cost is passed back to the consumer, it's not easy to run so many different options.
but they are options... i am sure that most of us on here would opt out of the $5,000 19" bmw wheels - and instead take that cash to HRE for a nice set of 3 piece rollers... my whole point is that, ceteris peribus, the 335i would win the customer over with the options. if i am buying a brand new lux car, i want it to be mine... something unique that i put together myseldf

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Keep in mind that consolidation of lines, parts, and options is how Carlos Ghosn helped Nissan become profitable again.
agreed, and it has been a good strategy thus far. most especially for Nissan. but i do think that infiniti will have to deviate a bit from that plan if they are going to compete at all with the germs.
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