I did not ask about the profit margin LLUMAR vs. 3M. The installer has been in business for 13 years and I was impressed with the work site, the employees, and the owner. The result speaks for itself. They switched because, in their opinion, the film was clearer, had no "orange peel" feel and was considerably easier to install (more flexible) which made for a perfect end result. I do not know about 3M, but the LLUMAR comes from the factory already cut for the G35. I suspect the factory can do a better job cutting the pieces than an installer. The lifetime guarantee is an obvious plus. Will it stand up to time? I guess I will find out and keep the forum informed. Right now I am most pleased with the result. My wife looked at the car and said - I though you were going to have something put on the car - where is it? If you don't know about the film, you will be hard pressed to spot it. Even if you do spot it, it is certainly a better alternative than a bunch of paint chips.
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